Privacy Policy

Introduction

paramelukn Ltd ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website paramelukn.top or use our beauty salon analytics platform services.

We are the data controller for the purposes of the General Data Protection Regulation (GDPR) and other applicable data protection laws. Our registered office is located at Triq it-Torri 32, Valletta VLT 0327, Malta, and we are registered under company number C96587.

Data Collection

The data we collect falls into several categories depending on how you interact with our services:

Information You Provide Directly

• Contact information (name, email address, phone number)
• Company or salon information
• Communication preferences
• Any information you provide in enquiry forms or during correspondence

Information Collected Automatically

• Website usage data (pages visited, time spent, clicks)
• Technical information (IP address, browser type, device information)
• Cookies and tracking technologies data

Analytics Platform Data

For clients using our analytics platform, we may process salon client data including booking patterns, service preferences, and anonymised customer behaviour metrics, always in accordance with your instructions and applicable data protection laws.

How We Use Your Information

We use of your data is based on legitimate legal grounds and serves specific business purposes:

Service Provision

• To provide and maintain our analytics platform services
• To respond to your enquiries and provide customer support
• To process and fulfil service requests

Business Operations

• To improve our services and develop new features
• To conduct business analysis and market research
• To ensure the security and integrity of our systems

Legal and Compliance

• To comply with legal obligations and regulatory requirements
• To protect our rights and interests and those of our clients
• To prevent fraud and ensure platform security

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the specific cookies we use and how to control them, please refer to our Cookie Policy.

Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

• Service Providers: We may share information with trusted third-party service providers who assist us in operating our platform, conducting business, or serving our users
• Legal Requirements: We may disclose information when required by law, court order, or government request
• Business Transfers: In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the transaction
• Consent: We may share information with your explicit consent for specific purposes

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:

• Contact Information: Retained while you remain a client and for up to 7 years after termination for legal and business purposes
• Website Analytics: Typically retained for 26 months in accordance with Google Analytics standard settings
• Marketing Data: Retained until you withdraw consent or request deletion
• Legal and Compliance Records: Retained as required by applicable laws and regulations

Your Rights

Under the GDPR and other applicable data protection laws, you have the following rights regarding your personal information:

• Right of Access: You can request copies of your personal data
• Right to Rectification: You can request correction of inaccurate or incomplete data
• Right to Erasure: You can request deletion of your personal data in certain circumstances
• Right to Restrict Processing: You can request limitation of how we process your data
• Right to Data Portability: You can request transfer of your data to another service provider
• Right to Object: You can object to certain types of processing, including direct marketing
• Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us using the information provided in the contact section below.

Data Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication requirements
• Staff training on data protection and security
• Incident response procedures

International Data Transfers

As we operate within the European Union, your data is primarily processed within the EU/EEA. In cases where data may be transferred outside the EU/EEA, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the European Commission
• Standard contractual clauses approved by the European Commission
• Binding corporate rules or certification schemes

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date. We encourage you to review this Privacy Policy periodically.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or need to contact us regarding data protection matters, please reach out to us:

You also have the right to lodge a complaint with the Malta Information and Data Protection Commissioner or your local data protection authority if you believe we have not complied with applicable data protection laws.